CodeASystem calculators

Marketing & Ecommerce calculators

Marketing & Ecommerce8

Marketing and ecommerce calculators for CTR, CPC, CPM, ROAS, conversion rate, average order value and email metrics.

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8 tools

Compute click-through rate from clicks and impressions, with clicks per thousand for quick benchmarking.

Find your true cost per click from spend and clicks, with an optional CPM view when impressions are known.

Calculate cost per thousand impressions from spend and delivery, plus effective cost per click when known.

Measure return on ad spend as a revenue multiple, with profit over spend and a breakeven verdict included.

Compute conversion rate from conversions and visitors, plus the extra conversions needed to hit a target.

Measure email open rate, click rate and click-to-open rate from delivered counts, opens and clicks.

Find average order value from total revenue and order count, with a quick projection for planning targets.

Quantify your cart abandonment rate and the recoverable revenue sitting in unfinished checkouts.